Key Concepts - Music video

With music video theory, there a four key concepts that must be tought about:

Representation:
-Who or what will be represented in the music video?
in my music video, i want my protagonist to be viewed by the audience as a modern and 'cool' musician.

-in what way do you want the audience to respond to them, see them, feel about them?
i want my audience to really connect with the protagonist, as the clothes he wears and the age he is would be similar to that of the audience, (skinny jeans, plain shirts ect). due to these similarities i want the audience to feel that the protagonist is 'One of them' and not so much as an idol to audiences.

Media Language:
-How will you make the audience feel this way?
i will make the audience feel that the protagonist is 'one of them' firstly by the way that audience is roughly the same age as the protagonist so the audience can connect with them. another way to get the audience to have this feeling is as there will not be many high angle shots in the music video so it wouldn't seem like the audience are looking up at the protagonist, and most of the camera shots would be eye-level with the protagonist so that it seems the protagonist is singing to up and not down at you. i also will make the audience feel this way due to the setting that i have chosen to use. i have decided to use rural areas for my music video so that it seems that the setting is somewhere the audience could be in, instead of expensive buildings, clean streets ect. also with setting, i want most of the lighting in the music video to be natural as i believe that the music video would then look more realistic and so will connect more with the audience.

Audience:
-Who is your target audience?
i have decided that the target audience for my music video will be Teenagers around the age of 16-17. the audience should listen to indie genre of music. the style of clothing that my audience would wear is skinny jeans, vans/converse shoes and a plain/colourful shirt. this would basically be the style of clothing that my protagonist would wear.

-Why is it important that your artist is represented this way in relation to your audience?
i think that it is important that my artist is represented this way as i don't want the artists to be shown as an artist by the audience, i have shown this with the artist being the same age as the audience and basically wearing the same style of clothes.

Genre:
-how does your representation link to the genre of your music video?
i think that the representation of my artist links to the genre of the music because of the look that my protagonist will have in the music video (hair style, clothes). the style that my protagonist will have will also be similar to the style of most artist of this genre.